Module 1: Digital Marketing Fundamentals
In this module, we will discuss how Digital Marketing can enable individuals and organizations to grow. You will learn various Digital Marketing techniques.
- Digital Marketing Terminologies
- Key concepts of Digital Marketing
- Why you should learn Digital Marketing
- Global Digital Marketing Statistics.
Module 2: Intelligence & Competitors Research
In this module, you will learn how to legally spy on your competitors, know what they are doing online and dominate them with sophisticated digital strategy.
- How to conduct intelligence and competitors research using online tools
- How to legally spy on your competitors and uncover their winning online campaigns
- How to use the information from the research to your own business advantage